Rolltop Relaunch + Mystery Box
Developed the launch strategy for the GOT BAG Rolltop relaunch. The offer: Rolltop + Mystery Box with products from 20+ sustainable brands. 250+ bundles sold in 16 hours.
Context
GOT BAG wanted to relaunch their Rolltop backpack with impact — not just a product update, but a moment. The brief was to develop an offer that would reward the existing community and bring in new customers. The answer was a bundle nobody had done in this space before.
Challenge
Design an offer compelling enough to sell out without paid acquisition. Source 20+ sustainable brands willing to contribute product, coordinate delivery, and build a campaign that made the Rolltop the hero.
What I built
- → Developed the Rolltop + Mystery Box bundle concept and full launch strategy
- → Sourced and assembled 20+ brand partners: mymuesli, Avocadostore, Foodist, fitspresso, nucao, SWOOX, LAWETE, DentaSMART, JungLuck, and others
- → Negotiated all partnerships and coordinated product delivery
- → Built launch campaign and customer communication end-to-end
250+
bundles sold
16h
to sell out
20+
brand partners
Outcome
250+ bundles sold in 16 hours. Sold out. GOT BAG CMO Martin Keiffenheim credited Julian by name publicly on LinkedIn. Bundle model proven as a D2C launch vehicle without paid spend.
Proof
