Creative Strategy
Systematic creative testing on Meta at €10–50k/month spend. CTR consistently above 2%, overall CTR +45%, CAC –25%.
Context
GOT BAG was scaling Meta spend to €10–50k/month. Creatives were handled reactively — produce something, run it, see what happens. At that budget level, weak creative is an expensive problem. Rising CPMs made it worse.
Challenge
No systematic creative testing process. Ad performance was inconsistent and hard to learn from. The team needed a framework that turned creative into a repeatable, scalable function — not a guessing game.
What I built
- → Developed creative testing framework across hooks, formats, and messaging
- → Ran systematic A/B tests on Meta at €10–50k/month spend
- → Identified winning creative patterns and built repeatable templates
- → Collaborated with performance team on budget allocation and scaling
- → Built reporting structure to track creative performance over time
+45%
CTR improvement
–25%
CAC reduction
>2%
CTR sustained
Outcome
CTR +45%, CAC –25%. CTR consistently above 2%. Creative framework became the baseline for all subsequent campaigns — and the team stopped guessing.
Proof
