VfL Wolfsburg
Content campaign for the men's and women's first team, including Media Day production. Full project coordination as freelancer.
Context
VfL Wolfsburg runs two of Germany's highest-profile squads — the Bundesliga men's team and the women's side, one of Europe's best. Media Day is the moment when clubs set the visual identity for the entire season. Content needs to work across club channels, press, and sponsorship deliverables.
Challenge
Two first-team squads, different audiences, one coordinated production — all delivered as a solo freelancer with professional-level output expected from day one.
What I built
- → Developed content campaign concept for men's and women's first team
- → Planned and coordinated Media Day production for both squads
- → Briefed and directed content creation on location
- → Delivered campaign assets for club channels and partner use
Bundesliga
men's + women's
Media Day
production
Outcome
Content campaign delivered for both squads on time. Media Day assets used across club channels and partner deliverables.
Proof
