On-Camera Content
On-camera as the operator, not behind it. Hosting, panel moderation, personal content across LinkedIn, Instagram, TikTok. Built credibility that converts into business outcomes.
Context
Most operators delegate content. I built a personal on-camera presence in parallel to running the company. Hosting events, moderating panels, posting consistently as Julian Rauch. Not a side project. An extension of the GTM work, because B2B buyers and creator-economy partners want to see who they're working with.
Challenge
Being authentic on camera while running a company. Operator depth and on-camera presence usually sit in different people. I wanted to prove they fit in one. And that the brand carries real weight when the work backs it up.
What I built
- → On-camera across Founders League: stage hosting, panel moderation, founder interviews (Johannes Kliesch/Snocks clip: 835K views)
- → Short-form content as Julian Rauch on TikTok, Instagram, LinkedIn. Multiple clips above 100K views, top clip at 449K
- → Public commentary in the creator economy. Including a Christian Wolf start-up pitch video that broke 65K views
- → Host of HIGTT (How I Got Through This). Own YouTube podcast format on founder & operator journeys
- → Podcast guesting and live on-stage appearances
835K
peak views on a single clip
1.5M+
views across top clips
Forbes
Pamela Reif × Younes Zarou host
Outcome
On-camera presence as a real distribution channel. Not vanity. 1.5M+ views across top clips, inbound for speaking, hosting, partnerships. Proof that operator depth and personal brand sit in the same person.
Proof
