BIANCO Berlin × Forbes Launch
Co-produced the launch of BIANCO Berlin, the new brand by Pamela Reif and Younes Zarou, at Delphi Filmpalast. Forbes as editorial partner, €50K+ in sponsorships, multi-million reach across creator and press.
Context
Pamela Reif and Younes Zarou joined forces to launch BIANCO Berlin. The ask: produce the moment that puts it on the map. The format we built: turn a brand launch into a movie premiere. The venue: Delphi Filmpalast Berlin. The partner: Forbes. The job: deliver a night the brand could anchor against.
Challenge
A brand launch for two of Germany's biggest creators carries unusual weight. Press attention is guaranteed, but the format has to earn it. Co-produce a multi-room production with Forbes as editorial partner, secure five-figure sponsorships, deliver a night nobody saw coming. Without any of it leaking before doors opened.
What I built
- → Co-produced the BIANCO Berlin × Forbes launch end-to-end
- → Sponsorship sales: secured €50K+ from Forbes, SUPER POP, goldies, KitchenAid, Novofon, GISA and others
- → Editorial partnership coordination with Forbes
- → Three-room programming at Delphi Filmpalast: film premiere, Forbes dinner, two secret live acts, bunker setting
- → Booked and produced the exclusive Badchieff interview
- → Detail design. Smashburgers on porcelain among them
- → Guest list curation: 300+ attendees across creator economy, press, brand partners
€50K+
sponsorships secured
300+
guests at Delphi Filmpalast
Multi-M
reach (creator + press)
Outcome
300+ guests. A film premiere no one saw coming. Exclusive Badchieff interview shipped. Multi-million reach across creator and press. €50K+ in sponsorships secured. BIANCO Berlin had the launch moment it needed.
Proof
