E-Commerce Funnels
Meta ad creative and funnel builds for D2C e-commerce brands. Multiple clients — supplements, lifestyle products, sustainable goods. Ads, landing pages, full-funnel execution.
Context
Alongside the Founders League work, I took on freelance performance marketing for D2C brands that needed someone who could handle both creative strategy and paid execution. No agency layer — direct client, fast turnaround.
Challenge
Each brand needed Meta ads that converted in a crowded feed — with distinct positioning, different audiences, and limited creative resources. Build fast, test faster, scale what works.
What I built
- → Developed ad creative concepts and copy for each brand separately
- → Built and managed Meta campaigns across multiple client accounts
- → Designed landing page structures for conversion optimization
- → Ran A/B tests on hooks, visuals, and offers
- → Reported on ROAS, CPP, and CAC — and adjusted accordingly
4+
D2C clients
Meta
full-funnel execution
Outcome
Multiple clients scaled through paid. Repeatable creative process across D2C categories — from health supplements to sustainable lifestyle products.
Proof
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