E-Commerce Funnels
Meta ad creative and funnel builds for D2C e-commerce brands. Multiple clients. Supplements, lifestyle products, sustainable goods. Ads, landing pages, full-funnel execution.
Context
Alongside the Founders League work, I took on freelance performance marketing for D2C brands that needed someone who could handle both creative strategy and paid execution. No agency layer. Direct client, fast turnaround.
Challenge
Each brand needed Meta ads that converted in a crowded feed. With distinct positioning, different audiences, limited creative resources. Build fast, test faster, scale what works.
What I built
- → Developed ad creative concepts and copy for each brand separately
- → Built and managed Meta campaigns across multiple client accounts
- → Designed landing page structures for conversion optimization
- → Ran A/B tests on hooks, visuals, offers
- → Reported on ROAS, CPP, CAC. And adjusted accordingly
4+
D2C clients
Meta
full-funnel execution
Outcome
Multiple clients scaled through paid. Repeatable creative process across D2C categories. From health supplements to sustainable lifestyle products.
Proof
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