6040
Meta performance marketing for a D2C wine spritzer brand. Built the paid channel from scratch — six-figure revenue generated.
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Context
6040 makes wine spritzers — a category that's hard to sell online but works when you get the creative right. The product was strong. Distribution was almost entirely offline. No paid acquisition, no data, no baseline to work from.
Challenge
Build a Meta channel from zero for a D2C brand with no prior paid history. Prove the channel before scaling budget — and develop creative that converts in a category where most brands look identical.
What I built
- → Built Meta Ads channel from zero for a D2C brand
- → Developed creative strategy and ad concepts adapted to the product category
- → Optimized campaigns toward ROAS and CPP targets
- → Managed budget allocation and scaling as data came in
6-fig.
revenue via Meta
0 →
channel built from scratch
Outcome
Six-figure revenue generated through Meta. Paid channel established as the primary digital growth driver from a standing start.
Proof
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