Enterprise Sponsorship
Built an enterprise sponsorship program from zero. Low six-figure total volume. Deals in the €20–30k range with partners including American Express, Polestar and Alibaba.
Context
As the event series grew, enterprise brands started paying attention. But there was no sponsorship product. No deck, no pricing, no activation formats. Every deal would have to be built from scratch. The audience was real. The question was how to package it into something a major brand would sign.
Challenge
No sponsorship product, no sales process, no track record. Pitching enterprise brands on a community that was still building its own credibility. And closing deals before the audience existed at conference scale.
What I built
- → Designed the sponsorship product from scratch: formats, pricing, packages
- → Built outbound pipeline targeting enterprise brands
- → Created pitch decks and proposals tailored per partner
- → Delivered logo placement, stage presence, content integration and lead access
- → Structured partner reporting and renewal process
€20–30k
per sponsor deal
6-fig.
total volume
3
enterprise partners
Outcome
Low six-figure sponsorship revenue, won entirely through strategic outbound. American Express, Polestar and Alibaba as partners. All closed before the event series reached conference scale.
Proof
