Enterprise Sponsorship
Built an enterprise sponsorship program from zero. Low six-figure total volume — deals in the €20–30k range — with partners including American Express, Polestar, and Alibaba.
Context
As the event series grew, enterprise brands started paying attention. But there was no sponsorship product — no deck, no pricing, no activation formats. Every deal would have to be built from scratch. The audience was real. The question was how to package it into something a major brand would sign.
Challenge
No sponsorship product, no sales process, no track record. Pitching enterprise brands on a community that was still building its own credibility — and closing deals before the audience existed at conference scale.
What I built
- → Designed the sponsorship product from scratch — formats, pricing, packages
- → Built outbound pipeline targeting enterprise brands
- → Created pitch decks and proposals tailored per partner
- → Delivered logo placement, stage presence, content integration, and lead access
- → Structured partner reporting and renewal process
€20–30k
per sponsor deal
6-fig.
total volume
3
enterprise partners
Outcome
Low six-figure sponsorship revenue, won entirely through strategic outbound. American Express, Polestar, and Alibaba as partners — all closed before the event series reached conference scale.
Proof
