Social Media & Content
30,000+ followers across LinkedIn, YouTube, Instagram and TikTok. Individual clips reaching 400K+ views. Built the full content engine: strategy, production and distribution. No agency.
Context
Events generate content. Panels, keynotes, founder conversations. Hours of footage per event, 13 events in 2024. Most of it sat unused. The brand existed offline but not online. The question was whether to build a real content operation or let it go.
Challenge
No content strategy, no consistent publishing cadence, no short-form presence. Footage existed but distribution didn't. Building a cross-platform content engine with a small team and no dedicated content budget.
What I built
- → Defined content strategy across four channels (LinkedIn, YouTube, Instagram, TikTok)
- → Built short-form content engine around event footage and founder interviews
- → Grew YouTube to 3,100+ subscribers with 657 published videos
- → Produced TikTok clips that reached 115K, 174K and 414K views organically
- → Distributed long-form podcast episodes across platforms
- → Established repeatable production workflow without agency involvement
30k+
followers (all platforms)
414K
views on top clip
657
YouTube videos
Outcome
30,000+ followers built from zero. Single clips reached hundreds of thousands of views organically. Content became the second-largest lead source for event registrations. Behind only direct referrals.
Proof
